Want to Sit in This Ultra-Rare Ferrari? Just Ask

Barry Lundgren’s 2003 Enzo Ferrari, a supercar that embodied the most cutting edge automotive technology at the time Ferrari built it. Top speed: nearly 220 mph. Photo: Bob O'Connor for The Wall Street Journal

Barry Lundgren, 53, an owner of car dealerships who lives in Miami and Martha’s Vineyard, Mass., on his 2003 Ferrari Enzo Ferrari, as told to A.J. Baime.

When I was young, when I would see a Ferrari on the street, it was like the most amazing thing I had ever seen. Once, when I was 10, I saw one in a parking lot and approached the car. The owner yelled at me that I was getting too close. That stuck with me. I thought if I’m ever lucky enough to own one of these, I am going to share it with people. If you want to collect art that people cannot touch, buy paintings, not cars.

I bought my Enzo four years ago. The original owner was the owner of a famous fashion house. (You had to be a longtime Ferrari client or a celebrity to buy the car new.) Every few years or so, Ferrari produces a special supercar that embodies the pinnacle in racing-derived automotive technology. The Enzo was that car for its era. Only 399 were made starting in 2002, plus one extra that Ferrari donated to the pope. [That car later sold at auction for charity. It sold again in 2015 for $6.05 million.]

Photos: A Truly Uncommon Modern Ferari

Barry Lundgren shows off his 2003 Enzo Ferrari, a car with a top speed of nearly 220 miles per hour

Barry Lundgren stands in Paxton, Mass., with his 2003 Enzo Ferrari. Mr. Lundgren created the Instagram account @sharetheenzo, full of pictures of car fans with this vehicle.
Bob O'Connor for The Wall Street Journal
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The car is named for Enzo Ferrari, who founded the company in Italy after World War II. It has Formula One-derived paddle shifters—there is no stick shift or clutch pedal—and a 660-horsepower 6.0-liter V-12 engine. When you step on the pedal, you get whiplash.

Top speed is nearly 220 mph, and I have gotten it up to 150 at Daytona International Speedway. The car makes a lot of noise. It feels like a race car, but it is also a very usable supercar. You can throw a bag in it and go away for a weekend. When I take it to car shows or races, I carry a Sharpie, and I have gotten some famous race car drivers to sign the insides of both doors.

The reaction the car gets is amazing. It’s like a celebrity walking into a restaurant. People ask if they can take a picture of it and I say, “Why don’t you get in the car and I’ll take your picture?” I created the Instagram account @sharetheenzo, full of pictures of car fans with the vehicle. I bring it to all these events, and I like to think that it is the most photographed of any Enzo on the planet.

I love to share the car. Part of the joy of owning it is the joy it brings to others.

Write to A.J. Baime at [email protected]

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